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The Authentic Aloha Shirt The origins of the "Aloha Shirt" dates back to the early `30s when Ellery J. Chun began selling shirts bearing the original art work of his sister Ethel Chun Lum in his small King-Smith Clothiers shop in Honolulu, Hawai'i. These vividly colored shirts quickly became his most popular item both for his local customers and visitors alike. Another innovator in the Aloha Shirt craze was George Brangier (at left) whose company, Branfleet, later became Kahala Sportswear. Panama Hats  |  Tropical Shirts  |  Where to Buy  |  Free Brochure Newt at the Royal, The Royal Hawaiian Hotel, 2259 Kalakaua Avenue, Waikiki, 1-800-630-HATS